4screen — In‑Car Commerce Platform
UI/UX Design · Automotive HMI · UX Research · Affinity Mapping · Flow Redesign · Visual Systems · Brand Integrations · Prototyping · Cross‑Functional Collaboration · Illustration & Infographics
Project Overview
4screen is an in‑car commerce platform that enables brands to integrate their services directly into vehicle infotainment systems. The product operates across multiple OEM environments, requiring scalable, accessible, and distraction‑safe interfaces adapted to different screen sizes, interaction patterns, and technical constraints.
Mock up made for pitching cooperation to business on Stellantis UI recreatinon
Note: Logos and brand references represent integrations designed within the 4screen platform, not direct employment by those brands.
Challenge
Designing for in‑car systems introduces unique constraints:
Strict automotive HMI and safety requirements
Fragmented infotainment ecosystems across OEMs
Limited user attention and interaction time
The need to balance brand expression with system consistency
The challenge was to create intuitive, scalable design solutions that work across different infotainment systems while maintaining usability, accessibility, and visual clarity.
My Role
I worked as a UI/UX & Visual Designer, collaborating closely with product managers, developers, marketing, business stakeholders, and OEM partners.
My responsibilities spanned research, system design, flow optimization, visual production, and concept development for both current and future integrations.
Design Contributions
Design Contributions
Brand Integration & Visual Systems
Designed and adapted branded UI components and transactional assets for integration within the 4screen platform
Translated external brand guidelines into infotainment-safe visual systems
Ensured visual consistency across OEM and platform constraints
UX Research & Experience Improvement
Conducted UX research and analyzed qualitative findings
Used affinity mapping to identify usability issues and opportunities
Identified UI/UX design debt and improved outdated flows
Product UI/UX for In‑Car Systems
Designed UI/UX assets optimized for in‑car screens and interaction models
Adapted layouts to multiple infotainment systems and screen formats
Applied accessibility and distraction‑reduction principles
Illustrations, Infographics & Visual Communication
Created custom illustrations and infographics to simplify complex product concepts
Supported onboarding and system understanding through visual storytelling
Advanced Concepts & Future Integrations
Developed integration concepts, including AR and 3D product experiences
Explored future‑facing interaction models with product and engineering teams
Collaborated with developers, product managers, business stakeholders, and OEM partners
Participated in solution‑finding discussions to improve user flows and scalability
Cross‑Functional Collaboration